About 4:44 India

4.44 India was born out of a passion for handcrafted heirlooms and the intricate techniques of hand embroidery and embellishment that India is known for. The brand is dedicated to creating pieces that reflect attention to detail, immaculate fit, and timeless design. Each creation serves as a form of self-expression, blending the beauty of traditional craftsmanship with modern elegance. At its core, 4.44 India honors India’s rich cultural heritage through wearable, artisanal pieces that are designed to be cherished for generations.

About the Designer

Mahi Agarwal, born in 2000, is the visionary founder of 4.44 India. A 2022 graduate of NIFT Bengaluru, Mahi’s deep appreciation for handcrafted techniques and her love for timeless design are at the heart of the brand’s ethos. With a keen eye for detail and a passion for preserving India’s artistic legacy, Mahi strives to create pieces that not only exude luxury and craftsmanship but also allow wearers to express their individuality through fashion.